This product is typical of hair concealers in the market that a user dabs on the affected area. I've used fibers and sprays in the past and I was really hoping that this lipstick-like concealer would be much bigger than the photo and better but I guess I must be expecting too much. I tried my first application on my 1" x 2-1/2" scalp area and was surprised that almost 1/3 of the stick was used up after only several rubs and dabs. From the look of it, I think the most I can use it is about 5 times. As to the result, it helped the thinning area get a fair amount of blending - not concealment - but still not convincing enough. I think this product will work better for women who have patches of thinning areas as they have longer and more hair volume than men and therefore would blend very well.
Did not go on as easily as I had hoped.
Ordered the Maxi stick. I suffer from alopecia, so this product works great for me. I was happy there were 2 sponge blenders in each set I ordered, and quick delivery service.