This product is typical of hair concealers in the market that a user dabs on the affected area. I've used fibers and sprays in the past and I was really hoping that this lipstick-like concealer would be much bigger than the photo and better but I guess I must be expecting too much. I tried my first application on my 1" x 2-1/2" scalp area and was surprised that almost 1/3 of the stick was used up after only several rubs and dabs. From the look of it, I think the most I can use it is about 5 times. As to the result, it helped the thinning area get a fair amount of blending - not concealment - but still not convincing enough. I think this product will work better for women who have patches of thinning areas as they have longer and more hair volume than men and therefore would blend very well.