I was looking for a cheaper alternative to Goop brand's Instant Facial. I checked around for products with similar ingredient and bought several, but this masque was the closest experience to the Goop. My face burned, it even turned a little red after. That is exactly what I wanted it to do! Thank you, Suzie, for offering AHA and BHA in a masque at a price normal people can afford. We're not all Gwyneth Paltrow! I'm excited to try more products from Suzie!